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Blue Nile is an online high-end jewelry retailer that sends itself apart from the rest by offering users the possibility of choosing pieces based on a wide variety of criteria, from carat weight to color. After Doug Williams launched an online diamond retailer in 1995, his sales acumen caught the interest of Marc C. Vadon, a management consultant who used it to buy a diamond engagement ring. Vadon gathered investors to further develop the website, and online presences for the UK and Canada were launched in two consecutive days in 2005. With its ethically sourced, conflict-free loose diamonds and diamond rings, purchasers can be sure that their engagement gifts were produced according to the highest international standards. A zero-tolerance policy formed in cooperation with the UN, government bodies and NGOs tracks the diamonds from the mine to the warehouse to ensure their legitimate origins. Blue Nile holds the record for the highest-priced diamond purchase for a flawless 10-carat sold in 2011. The ring matcher tool lets fiancees coordinate engagement and wedding rings with detailed side-by-side comparisons. Blue Nile voucher codes can be applied to your next diamond purchase thanks to exclusive ChaseCode diamond discounts. To get in on exclusive ChaseCode sale offers, enter your Blue Nile coupon code to save on a stunning assortment of ethically sourced, beautifully cut diamonds!