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With a simple principle in mind – the Golden Rule – James Cash Penney founded a clothing store of the same name in Kemmerer, Wyoming, in which he treated the customer as he hoped to be treated himself. In 1929, the renamed J.C. Penny had its first public stock offering only a week before the stock market crash that marked the start of the Great Depression. Nonetheless, the chain survived and grew to a $ 1 billion business by 1951. An early adopter of online sales, JC Penney opened its first web store in 1994, where it now sells men's and women's apparel, home items, jewelry, handbags, and accessories. Its women's brands include Liz Claiborne, the Paris-style Bisou Bisou line by Michele Bohbot, and JC Penny's trademark Sephore cosmetics line, which can be mixed and matched with the "Outfits you'll love" function. The meanswear line includes clothing and shoes from Adidas, Nike, Lee, and Ecko. Bargain hunters will love the JC Penney sales offered in its online store, and can find enjoy more great ChaseCode discounts with JC Penney vouchers. By simply entering JC Penney's coupon codes from ChaseCode at checkout, you can save on designer brands and JC Penney's exclusive clothing and cosmetics collections!