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Nike, named for the ancient Greek godess of victory, sells sports shoes, apparel, and technology to an international market. Nike hat its genesis in 1964 as Blue Ribbon Sports, founded by a track athlete and his trainer, who sold the Japanese shoe brand Onitsuka Tiger from the back of a car. The budding business soon hired a full-time co-worker and opened its first store in Santa Monica, California. In 1971 Nike registered a trademark on the swoosh, known the world around. Today Nike engages researchers and innovative development teams to extend the bounds of human performance through better sportswear and sports equipment, reflected in design breakthroughs from the NikeLab, smartphone tools like the Nike+ Running app, and the ever-improving quality of Nike's legendary athletic shoes. Online shoppers will find shoes built for every sport in the dynamic Nike style, including running, basketball, football, golf, and tennis. The legendary Nike Jordan encompasses retro shoes, tricots, and hats to match. With NIKEiD, shoe buyers can pick out shoe materials and colors to create individualized footware as unique as its wearer. Realize full-range ChaseCode savings with a Nike voucher and get more sports action for your buck by entering a Nike coupon code at checkout for ChaseCode discounts worthy of champions!